You may have seen us advertising on our Facebook or Twitter pages all sorts of traffic blitzes. Many of you are wondering why we are putting the information out on social media along with why we are doing them. It’s a part of our Triple-E method to reduce traffic accidents.
Since 2016, we have seen a nearly 11% increase in crashes (2016 – 1,771, 2017 – 1,977, 2018 – 1,965) with six lives lost during that time. Through May of 2019, we were continuing to see the increase in crashes in addition to two fatalities.
In May of this year we began our Enforcement (our first E) campaign on Mountain View Corridor and created several social media posts and videos. This has resulted in a 50% reduction in crashes on Mountain View Corridor. We have continued our social media campaign and have had TV news stations tagging along in addition to our Facebook live events. Since May, our crashes (year-to-year) have reduced nearly 3% even though the city’s growth continues and more traffic fills our roadways.
However, Enforcement is only one ‘E’ in our equation. We need to Educate the citizens on issues that cause accidents and what needs to be done. The best way to do this is through social media, creative videos, and the questions we respond to on the posts. Posts we make generate questions and comments, sparks conversations through social media sharing, and makes the entire community aware of the issue. This communication would be far more difficult through conventional means and social media is a great way to get a lot of information out quickly.
Coupled with the enforcement and education, the third ‘E’ of highway safety is Engineering and we continue to work with city and state engineers on roadway improvements.
If you ever have any questions, feel free to reach out to our traffic unit at firstname.lastname@example.org.
Take our Safer South Jordan Pledge here https://www.sjc.utah.gov/police/safer-south-jordan-pledge/.
To request a speed trailer, fill out the form found here https://www.sjc.utah.gov/police/community/speed-trailer-request/.